Planning – Make your message clear and concise and set clear goals.
Goals – Be clear in your objectives. In order to really measure success, it is vital to know why you are using email marketing, what do you hope to achieve by using this method of communication, and decide what the value is to your customer. Once you have set your goals, you can then prepare a method of measurement.
Content – We are all bombarded with hundreds of different messages from thousands of different companies daily, with messages being sent via social media, billboards, direct mail, TV, newspapers, and more. This means that the message marketing campaign must be informative, entertaining, and engaging with a focus on your customer. Sending content that matters will increase engagement, interest and help you achieve your end goals. It will also help increase customer loyalty.
Database – While It’s better to have a small database of real customers than a list of hundreds of thousands that don’t engage with your business.
Segmentation – You may want to consider sending different email campaigns to different segments of your database.
Social Media – Include your social media links in your campaigns this allows your customer to share your content increasing the reach of your own database and possibly your subscribers.
Timing is Everything – Understanding when is the best time to catch your customer’s attention is vital to the success of your campaign.
Test – Test your campaign before you send it. It’s always best to get more than one opinion.
Review – After your email is gone live review the stats and listen to the feedback from your subscribers.
Make it better the next time – there is always room for improvement.
The single biggest activity on our mobile phones and tablets is checking our email. For Email Marketing Solutions that deliver results Contact SEO Solutions Today at info@seosolutionstoday.ie or 0879573375
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